Public Good Award

Colenso BBDO 36 Google ZOO RUSH Franklin Rd. Creature Post Kupu

Public Good Award 2019 Credits
  • Creative Directors
    Nick Worthington, Levi Slavin, Dan Wright, Mike Davison
  • Design Director
    Dean Pomfrett
  • Team Members
    Alex Polglase, Joel Francis, Freddie Coltart, Matt Williams, Tennille Barnes, Steve Pountney, Claudio Varoli-Piazza, Emma Tait, Michelle Hong, Ryan Butterfield, Charlotte Eddowes, Nick Salter, Jacqui Copas, Vanessa Nicol, Cameron McColl, Matty Burton, Dave Bowman, Iain Nealie, Tara Mckenty, Samuel Payne, Mathew Tizard, Chris Rollings, Professor Tania Ka'ai, Dr. Dean Mahuta, Kim Baldwinson, Lakshman Anandanayagam, Danushka Abeysuriya, Trevor Gamon, Olivia Dela Rosa, Chris Skilton, Logan Maire, Aaron Neugebauer, Adam Kent, Rupert Ta'avao, Harry Jackson, Kit Chen, Sugandha Narang
  • Contributors
    Te Aka Māori Dictionary, Tiki Taane, Drum Agency
  • Client
    Spark
Judge's comments:

We were delighted by this simple, powerful tool that takes advantage of emerging technology to bring language into the natural context of everyday moments. We felt that the way that Kupu augments everyday experiences takes the idea beyond novelty. We also love the potential of this immersive tool to be extended to other languages.