Public Good Award

Clemenger BBDO Wellington 10 The Conscious Crossing

Public Good Award 2017 Credits
  • Creative Directors
    Brigid Alkema, Emily Beautrais
  • Design Director
    Steve Boggs
  • Team Members
    JP Twaalfhoven, Steve Hansen
  • Contributors
    Christina Hazard, Claudia Zwimpfer, Carly Neemia, Carne Godfrey, Fern Holloway, Dan Monaghan, Ollie Stent, Paul Stent
  • Client
    Ah-Leen Rayner
Judge's comments:

The judges were delighted to see an approach to changing behaviour that uses physical layout and not information/signage. With a constantly changing layout, the design responds cleverly to the insight that familiarity creates complacency.