Chrometoaster 12 Game of Awesome
Creative DirectorDave Turnbull
Design DirectorAaron McKirdy
Team MemberRobert Whitaker
ContributorsGavin Mouldey, Morgan Davie
ClientMinistry Of Education
The judges couldn’t wait to get their hands on these colourful, tactile and funky little boxes and the video showed that kids and teachers feel the same way. They were having so much fun that really it shouldn’t be allowed at school. Visually attractive and intriguing? Totally cool and silly? Likely to make a difference for reluctant readers and writers? Check, check, check. Put our names down for a set.
It was agony to choose just one from such a strong field but the Game Of Awesome gets the Purple Pin because it looks good, it feels good and it does good. In fact, we think it will be life changing for kids for whom the written word is a source of stress not a source of delight – which is really the essence of public good in our books.