Public Good Award

BUCK 31 Host/Havas Sydney Water - "It's Amazing"

Finalist
Public Good Award 2021 Credits
  • Creative Director
    Gareth O'Brien
  • Design Director
    Luke Saunders
  • Team Members
    Erica Ford, Elijah Akouri, Jordan Howes, Jess Fogarty, Lara Lee, Bernd Boursard, Bryce Pemberton, Glen Miralles, James Boorman, João Lavieri, Scarlett Starling, Aleksander Saharovsky, Will Pietsch, Chuong Vu, Hugo Jackson, Manon Sailly, Tim Krakowiak, Greg Petchkovsky, Ernesto Ruiz Velasco, Francisco Catao, Josh Edwards, Lawrence Wong, Fleming Lin
  • Client
    Sydney Water
Description:

We teamed up with Sydney Water and Host/Havas to raise awareness about water wastage and encourage conservation and responsible use. Along with air, water is Earth’s most valuable resource. And we have to make sure our well never runs dry.

In this charming campaign to remind Aussies that water should never be taken for granted. We made waves by demonstrating the many ways to use water responsibly.

We created a series of tv spots, each with its own messaging and call to action. Animating waves, ripples, and splashes was all part of the fun as we adopted a stop-mo inspired style to metamorphose scenes and plunge the viewer into a stylised water world.