Doug's Mighty T-shirt
Pou Auaha / Creative DirectorDoug Coker Grant
Ringatoi Matua / Design DirectorDoug Coker Grant
Ngā Kaimahi / Team MembersTiori Daken Spooner, Rebecca Paice
Kaitautoko / ContributorsLogan Smith, Logan Ford, Jake Dennis
A big ask; the perfect white t-shirt.
We took it upon ourselves to make our own original blank t-shirt that ticks all the boxes — harmonious, forward-thinking materials and ideal for embroidery and print. It fits great too. We made our Mighty T-shirt built to last, workwear-style — triple needle stitching, a speciality sturdy collar to stop stretching (no more curly collars) and a super heavyweight recycled and organic cotton.
We know a good fitting t-shirt is something to swear by, so we designed it to fit just right. Though this is one of the most important features, it's simple — we made it wider and shorter. Not too boxy and not too long. No need to chop it or tuck it. Just right.
Our Harmony practices were also important. Harmony is about integrity and strict production priorities, so naturally our Mighty T-shirt is made using recycled cotton — created from pre and post consumer waste. Production requires less water, less energy and generates less waste. Typically recycled cotton fibres are shorter, rougher and weaker — making a less durable fabric. By combining the recycled fibres with durable organic cotton, we're able to achieve a high quality, harmonious and smooth fabric — ideal for embroidery and print.
It's our perfect white t-shirt. Simple and timeless. What will you create?