Product

Bullet Cup MDesign Bullet Cup

Finalist
Sustainable Product Design 2021 Credits
  • Creative Director
    Geoff Mackintosh
  • Team Member
    Georgia Millward
Description:

Café culture, the cult of coffee — people are on the move.

More and more customers are moving towards sustainable options for their daily fix, with less and less of them happy to continue purchasing single-use cups and lids that inevitably end up dumped into landfills.

Sure —there is a multitude of keep cups on the market, but we had to ask – are they really sustainable? Compostable cups and lids with insufficient support systems to achieve that end of life promise. For many years we have manufactured compostable cups and lids, striving to become more responsible for the future of our planet.

We saw an opportunity to create an elegant and sophisticated design option for the discerning café culture customer. The cup had to have a unique and robust style, seamlessly fit both the hand and the car, but most importantly function so well it would eventually be pursued as a complete replacement for the ubiquitous paper cup and lid products that have stood the test of time.

The design challenge for the bullet cup was to satisfy all aspects of taste, with impeccable performance and for it to function in much the same way as the traditional take out cup – only better. The engineered stainless steel double wall structure retains the temperature of the beverage and with its unique lid is designed to perform without compromising flavour.

It tastes good, feels good and is virtually indestructible — a timeless opportunity for brand real estate. Each bullet cup arrives packaged in a completely reusable and recyclable canister.