Product

UBCO 3 Generation X5

2020 Sustainable Product Design (SPD)
Credits
  • Pou Auaha / Creative Director
    Timothy Allan
  • Ringatoi Matua / Design Directors
    Tom Hayward, Rob Beck, Timothy Allan, Stuart Munro
  • Ngā Kaimahi / Team Members
    Daniel De Renzy, Danny Neill, Peng Tian, Nick Collins, Ethan Speidell
Judge's comments:

Utilising technology to provide functional solutions for a wide array of customers. Expressing a clear design vernacular across the platform, utilitarian mixed with sophistication. Heroic in form and ambition.

From hill country farming to delivering pizzas, this rugged all-wheel-drive 2-wheeler stands out in its field. It's great to see refined and optimised user experience in this emerging icon of New Zealand design and innovation.

The UBCO 2X2 Bike is all it needs to be and nothing it is not. The updates to the platform further its intended capacity in the true spirit of the design. UBCO will take on a life of its own, bigger than its creators. Set to become an icon of New Zealand Design on the world stage. It conjures pride, in a distinctly kiwi way!