Description:

Perpetual is a transformative product-packaging proposition for the delivery of shampoo and conditioner, without waste, without water and without compromise. The Perpetual project is situated at a nexus of consumable product and packaging in a highly saturated, consumption driven and competitive market – the cosmetics industry.
Haircare products, including both shampoo and conditioner begin life as dry ingredients. Through the formulation process water is added, contributing to 85-95% of the net product weight, this process reduces the clinical efficacy of these ingredients and presents multiple planetary-centred challenges including increased shipping impact, consumption of potable water and significant waste from product packaging – contributing to overwhelming volumes of waste. Existing solid (waterless) hair are solutions such as shampoo and conditioner blocks and bars present a more sustainable solution for these consumables but are in deficit in positive user-experience. Existing bars are difficult to store and use, impacting their positive environmental potential and ongoing use.
The Perpetual project was undertaken through an intensive and holistic design and development process spanning 5 years - the development covered innovation in both product design and production workflows and is demonstrated by hundreds of prototypes, iterations of formulations and production moulds and workflows. This resulted Perpetual family of products: the Perpetual Canister (both shampoo and conditioner), Conditioner Cartridge, Shampoo Bio-Spheres, Perpetual Refill and Perpetual Kit. Each design authentically utilised user and planetary-centred design strategies across every possible area of the product-lifecycle. Perpetual delivers highly effective haircare and elevated user-experience through a intelligently designed object of sustainable, refillable permeance and beauty – without waste, without water and without compromise.