Pou Auaha / Creative DirectorCallum Ross
Introducing BioClips: A Revolutionary Solution to Combat Plastic Waste in Vineyards
Plastic clips used in vineyards for securing netting and protecting grapes from birds have long posed a significant environmental threat. Today, we are proud to announce the arrival of BioClips, a game-changing innovation developed by RossAi, aimed at revolutionizing the industry and tackling the global issue of single-use plastics.
Did you know that Hawkes Bay alone consumes a staggering 1.2 tons of plastic netting clips every season? Over time, these clips break down into microplastics, infiltrating our streams, soils, and even our beloved glasses of Sav. Recent research has revealed the presence of plastics in the edible parts of certain plants, highlighting the urgent need for an alternative solution. Additionally, it is worth noting that these plastic clips are used for a mere 6 to 8 weeks each year, further emphasizing the need for change.
Responding to the growing global movement against single-use plastics, RossAi has developed BioClips, a sustainable alternative that addresses these concerns head-on. The journey began with the ban on plastic bags, and now, with widespread bans being considered worldwide, the focus has expanded to include various other items. Astonishingly, New Zealand imports approximately 20,000 tonnes of PET every year solely for plastic production, resulting in an expenditure of around 80 million dollars. However, by producing our own biomaterial right here in Hawkes Bay, we can save this colossal expense while significantly reducing environmental impact.
Through extensive research and development, we have successfully designed and tested BioClips made from biomaterials. Our innovative design utilizes 55% less material than traditional plastic clips, leading to reduced material consumption and unit costs. Furthermore, our unique formulation allows for the incorporation of biowaste, such as grape skins and wood pulp. By adopting our solution, vineyards in Hawkes Bay alone can eliminate 1.2 tons of plastic waste per season, marking just the beginning of the positive impact these remarkable clips can have.
But what exactly is a biomaterial? BioClips are made from natural by-products like wood pulp or biowaste, which can be transformed into various products. Our flexible design allows for the addition of nutrients that benefit soils and further reduce material consumption. We can adjust the formula ratio to suit different applications and products, ensuring versatility and sustainability go hand in hand.
Unlike traditional single-use plastic clips, which take hundreds of years to decompose, some bio-based alternatives in the market break down into microplastics and require 60°C temperatures and additional microbes for commercial composting. However, our BioClips are soil biodegradable and fully compostable. What's more, our design accelerates the breakdown process, contributing positively to the environment.
Furthermore, our proposal extends beyond waste reduction. Instead of incurring costs for waste removal, we encourage businesses to view waste as a valuable resource. By embracing a circular economy approach, we can transform waste into value-added resources, creating a sustainable and economically viable future.
While the New Zealand clip market constitutes less than 0.5% of the global market, we are already making waves. Europe currently dominates, holding a 45% market share. The total clip market in key regions is estimated at a staggering 785 million clips. This year alone, we have secured a new reseller and generated significant interest from three other vineyards. Our primary focus is to target customer segments and early adopters who are sustainability-driven brand ambassadors, particularly wineries utilizing bird netting. However, we are also eager to expand into the lucrative US market as swiftly as possible.
By embracing BioClips, vineyards have the opportunity to revolutionize their practices, reduce plastic waste, and actively contribute to a more sustainable future. Together, we can turn a problem into an opportunity.