Product
Jamie McLellan Ltd. 11 Wool Runners
-
Pou Auaha / Creative Directors
Tim Brown, Jamie McLellan
-
Ngā Kaimahi / Team Members
Joey Zwillinger, Drew Morgan, Michael Jo, Simon Endres, Scott Chapps, Toby Morris -
Kaitautoko / Contributor
Andy Jacobs -
Client
Allbirds
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_001-0-1172-0-826.jpg?k=ee65ca22b4)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_004-0-1172-0-826.jpg?k=1d6070a2da)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_002-0-1172-0-826.jpg?k=dbba254f2e)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_003_-0-1172-0-826.jpg?k=b91bbfa587)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_004_-0-1172-0-826.jpg?k=8b2dcb7fca)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_005_-0-1172-0-826.jpg?k=8a14160511)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_006_-0-1172-0-826.jpg?k=35ad045049)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_007_-0-1172-0-826.jpg?k=6f01fa46de)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_008_-0-1172-0-826.jpg?k=6c7b37f48b)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_009_-0-1172-0-826.jpg?k=bdb607a3a4)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/7291/Wool_Runner_Sustainable_Product_010_-0-1172-0-826.jpg?k=4543bf4787)
Judge's comments:
An extremely responsible, considered and elegant product. The Wool Runners deliver to the user a complete experience via their packaging, the product and the story. This product is distinctly New Zealand while being truly global