Product

DDB Group Aotearoa NZ 22 VW Greenprint

2024 Sustainable Product Design (SPD)
Credits
  • Pou Auaha / Creative Directors
    Rory McKechnie, Zac Lancaster, Gary Steele, Matty Burton
  • Pou Rautaki / Strategic Lead
    Charlotte Marks
  • Ringatoi Matua / Design Directors
    Dean Pomfrett, Elliot Oxborough
  • Ngā Kaimahi / Team Members
    Julz Lane, Lizzy Funaki, Liz Knox, Sarah Mee, Sheetal Pradhan, Mitch Young, Emma Stenhouse
  • Kaitautoko / Contributors
    Connyr Snell, Cain Duff, Gordon Muir, Kathryn Hollis, Paul Edwards, Justine Ellis, Chris Evans, In Ha Ryu, Brianna Elder, Adam Page, Miller Yule, Marcin Sulewski
  • Client
    Volkswagen NZ
Judge's comments:

The judges were impressed by the intelligent systems approach that enables restoration and reuse, showcasing a brilliant example of an open-source initiative. This project cleverly taps into the VW Kombi community’s passion for DIY and knowledge-sharing, offering a modern and sustainable revival of a true classic.

Description:

The kombi is an icon for progressiveness, driven by those who believed in a better world. But it’s still a petrol vehicle. So to help those who love their Kombi and the environment, Volkswagen created The Greenprint. An open source set of plans that anyone can use to turn their Kombi into an EV, in 20 easy-ish steps. We made an all-in-one kit available, or owners could source the parts themselves with our approved list, and not pay us a cent. An online hub housed further details about each step, along with user generated videos and FAQs – by the people, for the people in true VW spirit.