Description:

This is Wobly, it’s a bollard that has the ability to carry a range of playful and useful modules. It’s goal is to make the commute to work or grocery run a little bit more exciting while helping users feel safe and welcome on the road.

The brightly coloured, interactive modules aim to motivate beginner cyclists who might feel unsafe on the road, such as children, to get around by bike. The idea is that the presence of children using the road will result in slower vehicle speeds and safer streets for everyone. By introducing a new generation to active modes of transport, we can change travel habits and shift towards a future with less congestion and a happier, healthier population.

There are perks for experienced cyclists too. Modules can assist with balancing at a red light and provide lighting in darker areas. Other modules benefit the city council by counting and displaying the number of cycleway users and promoting upcoming events.

The safety of all road users is a huge priority. Wobly is tall enough to be seen by drivers and reflective decals assist with visibility at night. It is also a lightweight design that will give in a collision. This reduces harm to people and minimises damage to bikes and vehicles. In more significant collisions, a plastic pin in the base of Wobly is the first to go and makes reinstallation easy. When the base is the only part still attached to the road, its shallow profile reduces the possibility of an accident if a cyclist rides over it.

Deploying Wobly is a fast and efficient process. It is fixed to the road using familiar methods that installers are already used to, and the modules have been designed to be intuitively placed and secured without the need for additional processes and tools.