Massey University College of Creative Arts Sprout

Finalist
Credits
  • Te Kapa Tauira / Student Team
    Abby Brownsword, Abby Carver, Ben Saunders
  • Kaiako / Lecturer
    Rodney Adank
Description:

The entrance to a building provides a space where individuals' restyle and reorganize themselves to meet new contexts of engagement. The myriad of apparel and related paraphernalia required for life outside the building, requires a place for items to coalesce patiently, while they await their return to service.

Sprout, is a solution that allows individuals to easily identify their coat rack items, to find some attachment whether by colour, location or orientation, delivers a sweet relatable engagement independent of guile.

Sprout's botanic aesthetic is a fun addition to entranceway coat and apparel management. The circular flower element comes in a range of sizes and colours, encouraging playful composition for any context. Simply adjusted by lifting the mounting stalk, rotating and dropping into a secured position, ready to receive coats, hats, umbrellas, walking sticks, and other miscellaneous items.

Sprout’s playful abstracted botanic reference with its colourful circular flowerhead feature, provides a visual reference to locate an individual's items (and perhaps a level of personal ownership), matched with a disc diameter that can sympathetically support specific items of apparel, without leaving marks in fabric.

Sprout employs a modular design strategy to address the variety of applications and locations that an entranceway coat and hat stand is used. This provided great utility of application across a wide range of contexts and architectural styles. Modularity provides Sprout individual personalisation, in a manner much like the creative decisions made by a florist deciding colour, form and composition.

The stalk element of Sprout comes in a range of lengths, allowing the opportunity to raise longer garments for clearance, or above small enquiring hands. Sprout, by design, can accommodate all users by considering the placement of the base unit ensuring children's access and participation in household management. The hexagonal, tapered end of the stalk locates and locks when dropped into the base mount. Each head can be turned and placed for compositional effect.

The Sprout concept means any size requirement for apparel management can be delivered beautifully in a complete design solution whether it’s a single installation, a cluster of variations, or a managed array. Sprout provides vitality and the potential of an emotionally rewarding experience in every installation.