Description:

“Data Entry” challenges today's state of fashion by creating a sense of connection between the wearer and their garments, the use of modular design and fastening methods in this collection will challenge the concept of typical consumer fashion in the 21st century. The ability to interchange components will enable consumers to actively participate in the design process, ultimately creating a unique and personalised piece that reflects their individuality and personal style. This hands-on involvement in the customization of their clothing will lead to a deeper emotional attachment to the garments, as wearers will have played a significant role in shaping their appearance and function. The creation process is heavily reliant on the digital patternmaking and visualisation process which allows consumers to view and inspect the collection digitally at free will, giving consumers authority and autonomy from the moment they view the product akin to viewing a garment in a store.

Designed for young professionals and uni students aged 19 - 25, they are part of a demographic which due to social media and the continuous increase of the pace of trends, integration of online shopping, and over-the-top product placement these consumers are in a hyper-saturated array of identities to pick from. This has left a gap where consumers want individuality and the feeling of being able to wear something different from everyone else. These people want to love and interact with their garments. In addition, this demographic during and after Covid had a newfound passion for craft and a DIY attitude this process has also placed more value on community support and collaboration.

The current pace and increase in fashion have brought us to a crossroads, with increased speed of consumption and trends we are told not to place value on individual garments but an entire catalogue that is constantly changing at a quicker pace, the relationships between consumers and their garments doesn't exist anymore, fashion communicates who you are without the need for words so why are we not loving the garments that represent us?

Data entry tackles these problems by focusing on the consumer's wants and giving them the customisation and curation power over the garments, this process starts from the moment they digitally view and inspect the products and their modular components. The consumer can then choose to buy a full garment or the bodices and sleeves separately, they will have a tactile customization process where they attach and swap out modular components to meet the desired look. New attachments and components would be introduced over time with a focus on collaboration with smaller designers and the base patterns for the sleeves, hoods and other elements would be open source allowing consumers to make their own modular components. Rigid workwear-inspired fabrics have been used to provide longevity and allow the consumer to feel comfortable wearing it with everyday wear and tear.

View the website with interactable garments here: https://www.fringes.co.nz/data-entry