Description:

Basketball is booming in Aotearoa. Since 2000, participation has jumped over 60%, with more people playing than ever before. But while the love for the game grows, the system around it hasn’t kept up.
If you’re not chasing a scholarship or a professional pathway, the options get slim fast. After school or club basketball, it’s patchy leagues, scattered games, and no real structure to track your growth, stay connected, or feel seen. The game thrives in parks, rec centres, and gyms, but those moments vanish as soon as they’re over. There’s no real home for casual hoopers.
That’s where Clipit comes in.
Clipit is a wearable device accompanied by an app system designed to bring meaning to casual basketball. It lets players capture their personal highlights, track progress, and connect with their basketball communities, no matter where they play or what level they're at.
The Clipit wearable is a small, low-profile device that clips to your shirt or waistband. The device syncs to a courtside phone via Bluetooth and with one discreet press, it saves the previous 15 seconds of footage. Those clips are sent straight to your private profile, where only you can see them, unless you choose to share them.
The magic of Clipit is how it turns casual runs into something that lasts. Whether it’s a clutch assist or a moment you want to improve on, you can now look back, reflect, and grow. Players can form or join communities in the app, from your school team to your Saturday crew at the park where you can track progress and compete against each other.
Growth is gamified through Clipit’s “Road to GOAT” - a badge system that rewards clipping across different areas like shooting, finishing, or playmaking. Badges give points where you can work your way from a rookie of your community all the way to the GOAT (greatest of all time).
Players also earn Levels based on time played and opponent difficulty, helping players understand where they’re at, and point them towards similarly skilled players.
Clipit isn’t just about stats or highlights. It’s about recognition. About giving value to the moments that usually go unseen. It meets players where they already are and makes their effort count, even if they’re not on a rep team, or chasing a contract.
At a time when young people are more disconnected than ever, Clipit helps bring them together through sport. It supports mental wellbeing through community, encourages physical activity through play, and builds confidence by making progress visible.
Clipit blends performance, health, and culture, not just for elite athletes, but for every hooper who shows up. It’s a new way to play, a new way to grow, and a new way to belong.