Description:

2degrees have launched an important new programme designed to provide children and parents with the tools and resources to understand the risks and rewards that come with owning a phone and going online.

Ten key things, or tings, were identified as essential learning for first phone owners and used as the basis of the programme. These ‘tings’ have been translated into a specially designed unboxing experience for kids and parents that’s available for free at 2degrees. Created to fit around new and old phones, each layer of the box is a new lesson on phone safety, ending with an agreement for kids and parents to support each other as they navigate changes in phone usage in the future.

Unboxing your first phone is as much of a milestone as your first day of school or driving your first car. So, being part of that unboxing moment to help kids and parents remember the 10 ‘tings’ and agreeing the right boundaries for their first phone usage is really important.

We were asked to turn a first phone unboxing into a unique learning experience. The experience teaches the ten things, provides a contract for parents and their children to agree on around their phone use and stickers with reminders for kids to sticker bomb their tech with. This is making information that’s usually hard to discuss, fun and engaging for kids and adults.