Description:

The Why:
The brand was founded on the belief that everyday rituals deserve to be elevated through exceptional design, fine fragrance and future-friendly thinking. We saw a need to level up the market and go beyond. Our discerning consumers and luxury accommodation providers were increasingly rejecting disposable culture, but refillable options lacked aesthetic integrity, material resilience and a sense of permanence. People wanted products that aligned with their values sustainable, intentional and elegant but didn’t want to sacrifice on form or performance.
From an operational perspective, hospitality partners needed a product that could endure high-frequency use without losing visual appeal or slowing their team down. From a consumer perspective, people wanted an object that matched their interior, something refillable that looked good. We knew the answer had to be a vessel that combined visual beauty, user-centric function and genuine longevity.

The Idea:
To meet this demand, we pushed ourselves to aim for an interior accessory, not just packaging, but a piece of enduring design. Our vision was to create a high-performance, sculptural bottle that would feel at home in architecturally designed spaces, both residential and commercial while also standing up to heavy use.
We knew we needed outside experience, so we partnered with renowned NZ industrial designer. Together, we set out to design a forever-vessel: one that consumers would be proud to display, one that operators could trust for durability and hygiene, that could stand as a symbol of refined sustainability.

The Design
The outcome is a stainless steel bottle that looks, feels and functions like no other in the category. Created through a design process that included multiple 3D-printed prototypes to perfect its form, the vessel achieves elegance through simplicity. Its silhouette is the result of nuanced, sculptural shifts, tiny curvatures that determine how light renders its shape and how it feels in the hand. The design challenges the outdated archetype of the brown glass bottle and replaces it with something modern, ergonomic and architectural.
The neck transitions seamlessly into a flush-mounted pump, allowing the object to feel cohesive and considered. It features a 51mm wide-neck opening for quick and clean refills from both 500ml pouches and 5L commercial packs. The custom stainless steel 20ml snout pump offers smooth, consistent dispensing, designed to function as beautifully as it looks.
The vessel is available in two refined finishes: a Gun Metal Grey tint, which shifts with light and blends seamlessly into a variety of interior palettes, and a gloss powder-coated white, which is timeless and quietly luxurious. Each sits snugly on a custom silicone plinth to avoid slippage, or can be paired with a matching wall mount that includes a removable, protective collar to prevent scratching.
While the bottle’s aesthetic appeal is unmistakable, its environmental credentials are equally important. Made from premium S304 stainless steel, it is durable, refillable, reusable, and fully recyclable. It’s easy to clean and made to last.
Ultimately, this is a bottle that exists to be seen, used and kept - it's sustainable luxury.