Judge's comments:

Sensitive, thoughtful, aromatic and beautiful, this packaging was persuasive with lasting qualities deserving of gold, not just diamonds.

Description:

Godavari is a recently launched diamond brand founded on sustainable luxury, mindful design and bespoke craftsmanship.

The Godavari brand is centred around creating a seamlessly positive experience for gift giver and receiver at every touchpoint. Whilst moving away from a conventional approach, we wanted the brand to exude a sophisticated luxury and beauty.

Each diamond is set within our uniquely designed coral resin or customisable precious metal globe, transforming packaging into product. This allows bespoke rings to be formed from the globe, to suit each couple’s style.

The brand and packaging has been awarded the Positive Luxury Butterfly Mark, meeting the highest standards of verified innovation, environmental performance and point of sale transparency.

Godavari was an Honoree in Fast Company’s ‘Innovation by Design Awards 2020’.