Product

juice3D 3 The Keeper

Finalist
Structural Packaging 2021 Credits
  • Creative Director
    Thomas Flinn
  • Design Director
    Thomas Flinn
  • Team Member
    Thomas Flinn
  • Contributors
    Alicia Christie, Ryan Henderson
  • Client
    Hallertau
Description:

What do you do when more and more beer brands are resorting to generic aluminium can packaging?

You design an innovative glass bottle that focuses on packaging life extension and a new structure that stands out from its competitors in any environment.

The distinctive 1.0 ltr Keeper bottle is designed to be reusable, and comes with a simple set of instructions; Drink, Keep, Re-Use, Repeat!

Hallertau is a leading independent Brewery and pioneer of the New Zealand craft beer industry.

Paying homage to the brand’s link to Bavaria, German design principles guided our approach. Careful consideration was given to this large bottle to be ergonomic, fit on Supermarket shelves and minimise disruption to the Brewery bottling line.

The Keeper features a duel neck finish that can be sealed by a traditional crown cap or swing-top closure, enabling the bottle to be reused, indefinitely. The geometric profile reflects the beer's bold flavors - whilst a large 360-degree shoulder embossing allows the structural packaging to be identified without the need for a label. Embossed around the base is "please refill when empty", a play on words borrowed from an antique Grey & Menzies ceramic flagon, encouraging customers to refill with more beer or anything else that tickles one’s fancy.

An extension to this family is a custom 400 mL glassware design that complements the new bottle, enhances the aroma of the beer, and provides a better drinking experience.

Inspired by the Riverhead Brewery Biergarten, we also designed a custom Gift Pack to provide a take-away Hallertau experience that can be enjoyed and shared at home. With The Keeper weighing in at just over 1.7 kilos (when filled) and standing at 275.0 mm we designed a super-strong common outer carton that matches the tapered profile of the bottle and glassware. Inside, are removable Biertisch* modules that can hold current and future ‘gifting’ configurations.

*Beer table