Description:

Spicers and Direct Paper created a series promoting six sustainable packaging boards, targeting the food, beverage, health, and pharmaceutical industries. Each promotion featured a ‘pop-out’ packaging piece on an SRA3 sheet for easy assembly and clear stock specifications, enhancing engagement with potential leads. The designs introduced playful fictional brands like Kid’s Mini Vits and Sakini Non-Alcoholic Cocktail Drink Kits, disrupting traditional categories and showcasing innovation in structural design with features like tear strips and unique flap shapes. These designs not only highlight stock versatility but also aim to give packaging a second life, such as Mini Vits transforming into Frank, a playful educational character, and Dough Mates converting into a cookie tray. By emphasizing sustainability and user experience, we demonstrate how thoughtful design can elevate affordable packaging solutions.