Hylo Limited Hylo

Finalist
Credits
  • Pou Auaha / Creative Directors
    Mark Fullerton, Josephine Fullerton-Coles
Description:

Hylo is a revolutionary, reusable, high-performance alternative to foil for professional hair highlighting. Designed with and for stylists, it replaces consumable foil with a smarter, more sustainable system—offering greater control, improved consistency, superior results and faster processing times.

Aluminium foil has long been the industry standard for highlights, but it’s far from ideal. It slips easily, doesn’t conform to the shape of the head, and requires opening to check lift—disrupting the process and increasing the risk of errors. Even experienced stylists occasionally struggle to deliver results that meet their own exacting standards. It’s also highly wasteful: each salon will use over 1km of foil per month, and less than 3% of salons recycle it.

When a respected stylist voiced frustration with foil’s limitations, it sparked a radical rethink. What if we started again? No assumptions. No constraints.

Hylo was born from that question. The goal wasn’t to improve foil—it was to replace it entirely. We approached the challenge as a complete system redesign, working directly with stylists to understand what they really needed: more control, greater visibility, faster workflow, and far less waste.

The result is a precision-engineered, reusable tool made up of four integrated components: a transparent, heat-insulating film; a light-weight built-in ergonomic board; a secure micro-clip that uses invisi-grip technology providing tension and control without leaving a demarcation line; and a soft, flexi-comb that hugs the scalp and prevents lightener from bleeding. Stylists can press their brush against a stable surface, see the colour lift in real time, and apply with confidence. Hylo allows everyone to achieve better results more easily.

Crucially, we designed an effortless reuse system that makes it easy for salons to transition away from foil. After use, Hylo's soak in warm water to release most of the lightener, rinsed clean, and placed in an absorbent bamboo fabric folder to dry—ready for the next client.

Technically, Hylo simplifies precision work and reduces mistakes. Socially, it builds confidence and trust in the salon environment. Environmentally, it tackles a major source of salon waste. And economically, it pays for itself after around 200 uses—delivering long-term value.

Hylo is a revolutionary solution that delivers to the high exacting standards of a creative, fast-paced, and environmentally conscious professional industry.