BISON Group Ltd Container Weighing Jacks
Creative DirectorMark Fahey
Design DirectorMark Fahey
Team MemberGreg Fahey
ContributorsKamahi Electronics Ltd, J-Tech Plastics Ltd, Farra Engineering, gumboot.com
ClientBISON Group Ltd
This product responds creatively to a business opportunity generated by a new internationally mandated regulatory requirement to record container weights accurately and cost effectively. A design insight based on a deep understanding of work flow and context led to a patented portable jacking system allowing it to be taken to the containers rather than taking the container to the weighing equipment. Pragmatically going about its business this highly functional, cleverly engineered and appropriately designed product raised the attention of the judges who praised its innovation and resolution.