Jamie McLellan Ltd. 11 Steinlager Pure Beer Tap
Pou Auaha / Creative DirectorJamie McLellan
Ringatoi Matua / Design DirectorJamie McLellan
Kaitautoko / ContributorsCarl Engel, Jack O'Brien
The sophisticated and highly refined aesthetic form, quality of material finishes and feel of the Steinlager Pure Beer Tap impressed the judges who felt the purity of form and resolution strongly represented the brand aspiration of the beverage.