Description:

There are never enough wall hooks.

Our objective was to challenge the archetype of the wall hook, creating a product that was not only functional but also a distinctive representation of the brand’s innovation and could stand alone as a piece of art.

Designing a wall hook posed unique challenges due to its inherent simplicity. This process involved extensive conceptualisation and iteration to arrive at our final product solution.

The ‘Wiggle Wall Hanger’ is a functional and unique solution that gives you more options to hang your things. Hang coats, shirts, hats, scarves, masks, bags or anything else that takes your fancy. It is available in four length options - 3 Hook, 6 Hook, 11 Hook & 21 Hook, the ‘Wiggle Wall Hanger’ caters to all your hanging needs. It can also be made to custom lengths to perfectly fit any space where hooks are needed.

This product is fully designed and manufactured in Auckland, supporting the local design and manufacturing industry in New Zealand—a rarity in today's global market.