Description:

// Opportunity

With different camera brands releasing scattered new features and technologies, we wanted to create a simpler interface for filmmakers. Making interaction with the various cameras they owned seamless.

// Approach

Genie micro was designed from the ground up for the filmmaker. It is a collaboration between designers, developers and engineers working alongside filmmakers to produce the best solution to the obstacle’s creatives face in realising their visions. A merging of technology and design. The result of talking, experimenting, testing, failing, and learning.

// Outcome

The best tools have always been smart but simple. Fading into the background, allowing the creator to connect with their subject. We are bringing this simplicity back to filmmaking with the Genie Micro.

The Genie Micro is an all-in-one smart remote for mirrorless and DSLR cameras, allowing control of a camera from an intuitive smartphone app. ISO, Aperture and Shutter speed can be controlled without touching the camera.
With powerful features in a tiny device, the Genie Micro is perfect for filmmakers who need effortless camera control.

We imagined a future where the creative process can flow without boundaries, where tools have no limits, and the creative experience is truly frictionless. The Genie Micro was the result.