Product
Navico Asia Pacific 9 Lowrance Recon Trolling Motor
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Pou Auaha / Creative Director
Paul Bailey
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Ngā Kaimahi / Team Members
Joseph Raffills, Spencer Buchanan, Barnaby Ward, Navico group Mechanical Team, Nathan Jack -
Client
Navico Asia Pacific
Description:
The Lowrance Recon trolling motor is Lowrance's first foray into the multispecies and salt water fishing markets. It is the pure expression of the Lowrance brand in physical form. The trolling motor has unmatched performance with disruptive control interfaces, reinventing how you steer your boat at low speeds. The joystick remote is the first of its kind (where steering is relative to the boat not the trolling motor) delivering a natural steering experience.
Judge's comments:
The Recon motor system impressed the judges with its seamless integration of advanced technology, introducing disruptive user features within a signature aesthetic. By thoroughly understanding user needs, the team uncovered unique insights that led to groundbreaking innovation in a well-established market.