Navico Asia Pacific 9 Lowrance Recon Trolling Motor

Finalist
Credits
  • Pou Auaha / Creative Director
    Paul Bailey
  • Ngā Kaimahi / Team Members
    Joseph Raffills, Spencer Buchanan, Barnaby Ward, Navico group Mechanical Team, Nathan Jack
  • Client
    Navico Asia Pacific
Description:

The Lowrance Recon trolling motor is Lowrance's first foray into the multispecies and salt water fishing markets. It is the pure expression of the Lowrance brand in physical form. The trolling motor has unmatched performance with disruptive control interfaces, reinventing how you steer your boat at low speeds. The joystick remote is the first of its kind (where steering is relative to the boat not the trolling motor) delivering a natural steering experience.