Product

KYT Bags 5 KYT

Finalist
2024 Consumer
Credits
  • Pou Auaha / Creative Directors
    Bridget Scanlan, JP Twaalfhoven, Tom Boyle
  • Kaitautoko / Contributors
    Bonny Beattie Photography, Phoebe Smith, Drew Ne’emia, Matt Barnes, Ben Scanlan, Think Packaging, Mat Bogust, Blair McGowan, Porter Packaging, Hamish Davies, Sally Caines, Collective Force, Simeon Patience, Hayley Bayliffe, Drew Robertson
Description:

Diabetes is one of the world’s most prevalent chronic conditions, affecting 422 million globally.

With diagnosis comes equipment and decision overload; research estimates that people managing diabetes make an extra 180 decisions every single day to keep themselves safe.

Standing for KEEPING YOU TOGETHER, KYT redesigns and redefines the daily diabetes experience. Crafted with insights from hundreds of diabetics around the world, KYT repackages bulky medical equipment into fashion-stacked, feature-packed bags and cases that keep treatment breezy and minds easy. All ethically crafted from responsibly sourced materials, and supporting diabetes charities.