Product

Jamie McLellan Ltd. 11 Wool Runners

Consumer 2016 Credits
  • Creative Directors
    Tim Brown, Jamie McLellan
  • Team Members
    Joey Zwillinger, Drew Morgan, Michael Jo, Simon Endres, Scott Chapps, Toby Morris
  • Contributor
    Andy Jacobs
  • Client
    Allbirds
Judge's comments:

An extremely responsible, considered and elegant product. The Wool Runners deliver to the user a complete experience via their packaging, the product and the story. This product is distinctly New Zealand while being truly global.