Product

Jamie McLellan Ltd. 11 Wool Runners

2016 Consumer
Credits
  • Pou Auaha / Creative Directors
    Tim Brown, Jamie McLellan
  • Ngā Kaimahi / Team Members
    Joey Zwillinger, Drew Morgan, Michael Jo, Simon Endres, Scott Chapps, Toby Morris
  • Kaitautoko / Contributor
    Andy Jacobs
  • Client
    Allbirds
Judge's comments:

An extremely responsible, considered and elegant product. The Wool Runners deliver to the user a complete experience via their packaging, the product and the story. This product is distinctly New Zealand while being truly global.