Product

Hunter Safety Lab Limited IRIS Hunter Safety Detection System

Consumer 2014 Credits
  • Creative Director
    Michael Scott
  • Design Director
    David Grove
  • Team Members
    Simon Reddington, Michael Scott, David Grove
  • Contributors
    4Design, 4ormfunction, Kamahi Electronics, IRL
  • Client
    Hunter Safety Lab Limited
Judge's comments:

Accidental death at the hands of a hunting companion is a high profile international problem with dire consequences for all concerned.
The judges recognised this emotionally charged challenge and were impressed that through the new application of technologies, a whole system design approach and intuitive easy to use ergonomics, the IRIS represented a potential life saver.