Bobux International 6 Hi Dimension
Pou Auaha / Creative DirectorSam Burton
Ngā Kaimahi / Team MembersNicola Williamson, Audi Siregar
Kaitautoko / ContributorEllen Ross
A shoe in rather than sock in the eye for the judges, these parent desirable children’s sneakers offer an appealing aesthetic alternative and realistic option in a tough me-too market. Judges were particularly attracted to the convenience of the new inner sock, quality of manufacture and compelling back story expressing the soul of the brand.