Product

Bobux International Hi Dimension

Consumer 2017 Credits
  • Creative Director
    Sam Burton
  • Team Members
    Nicola Williamson, Audi Siregar
  • Contributor
    Ellen Ross
Judge's comments:

A shoe in rather than sock in the eye for the judges, these parent desirable children’s sneakers offer an appealing aesthetic alternative and realistic option in a tough me-too market. Judges were particularly attracted to the convenience of the new inner sock, quality of manufacture and compelling back story expressing the soul of the brand.