4ormfunction 8 Les Mills SmartBar
Design DirectorDavid Lovegrove
Team MembersDarryl Best, Will Davies, Tyrone Low, Ross Dawson
ContributorsVaughan Schwass, Emma Barry, Glenn Ostergaard, Jonathan Squires
ClientLes Mills International
The Les Mills SmartBar is exceptional, international quality, piece of product design work, and a design outcome that presents a ‘paradigm shift’ in the fitness and exercise equipment market. Not only a great looking piece of equipment, the SmartBar incorporates a number of patented technical, ergonomic and usability improvements that revolutionize the total exercise experience. The judges noted how great is was to see a New Zealand company continuing on a journey of transformation through design. Les Mills has continued to evolve, demonstrate leadership, but most importantly has continued to develop international competitiveness through creativity, innovation and design. This is a real New Zealand success story.