Product
4ormfunction 8 Les Mills SmartBar
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Ringatoi Matua / Design Director
David Lovegrove
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Ngā Kaimahi / Team Members
Darryl Best, Will Davies, Tyrone Low, Ross Dawson -
Kaitautoko / Contributors
Vaughan Schwass, Emma Barry, Glenn Ostergaard, Jonathan Squires -
Client
Les Mills International
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Judge's comments:
The Les Mills SmartBar is exceptional, international quality, piece of product design work, and a design outcome that presents a ‘paradigm shift’ in the fitness and exercise equipment market. Not only a great looking piece of equipment, the SmartBar incorporates a number of patented technical, ergonomic and usability improvements that revolutionize the total exercise experience. The judges noted how great is was to see a New Zealand company continuing on a journey of transformation through design. Les Mills has continued to evolve, demonstrate leadership, but most importantly has continued to develop international competitiveness through creativity, innovation and design. This is a real New Zealand success story.