Product

4ormfunction 8 Les Mills SmartBar

Consumer 2012 Credits
  • Design Director
    David Lovegrove
  • Team Members
    Darryl Best, Will Davies, Tyrone Low, Ross Dawson
  • Contributors
    Vaughan Schwass, Emma Barry, Glenn Ostergaard, Jonathan Squires
  • Client
    Les Mills International
Judge's comments:

The Les Mills SmartBar is exceptional, international quality, piece of product design work, and a design outcome that presents a ‘paradigm shift’ in the fitness and exercise equipment market. Not only a great looking piece of equipment, the SmartBar incorporates a number of patented technical, ergonomic and usability improvements that revolutionize the total exercise experience. The judges noted how great is was to see a New Zealand company continuing on a journey of transformation through design. Les Mills has continued to evolve, demonstrate leadership, but most importantly has continued to develop international competitiveness through creativity, innovation and design. This is a real New Zealand success story.