Locus Research 8 Roholm Ltd Inverse Conditioning System
Creative DirectorTimothy Allan
Design DirectorTimothy Allan
Team MembersCaroline Noordijk, Michael Peterson, Jono Jones, Simon Crane, Robin Lyttle, Krissi Smith, Blythe Rees-Jones
ContributorsDavid Roe, Dr. Stewart Collie, Leon Daly
Underpinned by science, Inverse Ice Core Conditioning System uses sub-zero temperature to induce a natural conditioning effect and is expected to be the biggest hair care market disruptor since hot tongs. The judges were impressed by this research informed concept and its level of design consideration and refinement.