Locus Research 8 Roholm Ltd Inverse Conditioning System

Concept/Experimental 2015 Credits
  • Creative Director
    Timothy Allan
  • Design Director
    Timothy Allan
  • Team Members
    Caroline Noordijk, Michael Peterson, Jono Jones, Simon Crane, Robin Lyttle, Krissi Smith, Blythe Rees-Jones
  • Contributors
    David Roe, Dr. Stewart Collie, Leon Daly
  • Client
    Roholm Ltd
Judge's comments:

Underpinned by science, Inverse Ice Core Conditioning System uses sub-zero temperature to induce a natural conditioning effect and is expected to be the biggest hair care market disruptor since hot tongs. The judges were impressed by this research informed concept and its level of design consideration and refinement.