Credits
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Pou Auaha / Creative Directors
Simon Vicars, Kimberley Ragan -
Pou Rautaki / Strategic Leads
Rob Campbell, Megan Jones
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Ringatoi Matua / Design Directors
Harry Skelton, Emily Joe -
Kaituhi Matua / Copywriter Lead
Simone Louis
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Ngā Kaimahi / Team Members
Tobbi Jones, Syd Hargis, Nick van Buuren, Clarke Kelly, Charlotte Glennon, Serena Fountain-Jones, Michelle Wade, Anna Thornton, Tennille Barnes, Jane Coote, Anna Markova, Kyle Wetton, Hannah Morrison, Elizabeth Vete, Reks Kok, Tias Somers, Scott Moore, Arkadi Kravtchouk
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Client
Alexa Dalton
Description:
Dogs will do anything to get more food, and owners were struggling to stay on track with their diets- leading to more overweight dogs. So, we designed a tool to help owners manage their dog’s weight: PEDIGREE® Lie Detector.
Combining the smarts of human wearable tech with the playful optimism of the PEDIGREE® brand, the Lie Detector makes it simple for owners to keep their dogs healthy.
Silicon Valley meets dog toy, the Lie Detector is created from soft silicone and is designed to fit any size dog, clipping onto the collar they already wear, for minimal disruption to their lives.
Through voice-activation and a simple app, owners can log feeds and check if their dog is due for a top up or if they’re simply begging for more.
From a sustainability standpoint, materials were carefully chosen to balance durability and recyclability, with a long-term product lifecycle in mind.