Product

Arca Objects 2 Pouwhenua - Pouaka Reta

2025 Concept/Experimental
Credits
  • Pou Auaha / Creative Director
    Preston McNeil
  • Kaitautoko / Contributors
    Dion Page, Tyler Bedford
Judge's comments:

The judges praised this elegant yet high-impact concept, which beautifully expresses both personal Māori identity and a deep sense of place. It sparked excitement and positive engagement online, standing as a contemporary cultural marker in the street. Simple yet iconic, bold from a distance and richly textured up close, the work carries pride of place - a statement of belonging and identity.

Description:

The Pouaka Reta Pouwhenua concept stands to reimagines the humble letterbox as more than a receptacle for receiving junk mail and parking tickets. It's a celebration of Māori identity and a statement of tautoko (support) for Toitū te Tiriti (upholding the Treaty of Waitangi), while honouring the history and cultural significance of Aotearoa. Mauri ora!