Motion Sickness 44 Our Future is Māori

Credits
  • Pou Auaha / Creative Directors
    Jordan Stent, Sam Stuchbury
  • Pou Rautaki / Strategic Lead
    Hilary Ngan Kee
  • Pou Taketake / Cultural Leads
    Kātene Durie-Doherty, Sir Mason Durie ONZ KNZM
  • Ringatoi Matua / Design Director
    Hamish Steptoe
  • Kaituhi Matua / Copywriter Lead
    Will Macdonald
  • Ngā Kaimahi / Team Members
    Anna Maxwell, Jolin Lee, Freddy Riddiford, Joseph McAlpine, Dom Meehan
  • Kaitautoko / Contributors
    Te Kurataiaho Kapea, Hemi Tai-Tin, Awerangi Tamihere, Maria Te Whiu, Jason Paahi, Tamati Taurere, Ellison Huata, Cilla Ruha, Rawiri Waititi, Žiga Zupancic, Kahurangi Māori Dance Company, Te Korowai Waka, Ngā Uri o Wi Huata raua ko Ringahora mokopuna, Te Wananga Whare Tapere o Takitimu, Te Kura Kaupapa Māori o Te Wananga Whare Tapere o Takitimu Wharekura, Te Kura Kaupapa Māori o Ngati Kahungunu ki te Wairoa, Ngāti Porou Hauora, Te Kura Mana Māori o Whangaparāoa, Big Pop Studios, Lily Rupapera, Vanessa Vandy, Pete Hansen, Jordan Lusitini, Matic Prusnik, Lillian Te Hau-Ward
  • Client
    Whānau Ora Commissioning Agency
Description:

‘Our future is Māori’ is the assertion that Māori must – and will – take charge of their own future. This promotion of self-determination and community ownership empowers individuals and whānau to be active participants in shaping the services that affect their lives.

The vision of 'Our future is Māori' is fuelled by the principles of self-determination and unity, fortified by the belief that with the support of whānau, one is never alone.

A significant element of the film is the unique rendition of the late Wi Huata composition, ‘Tūtira Mai Ngā Iwi’ — a waiata that embodies the tikanga and wairua of Whānau Ora.

‘Tūtira Mai Ngā Iwi’ pays homage to Māori identity and encourages whānau to embrace their shared culture, which perfectly aligns with Whānau Ora. To reinforce the meaningful connection between the waiata and its composer, the arrangement was performed by the Huata whānau along with their whānau kapa haka group, Kahurangi Māori Dance Company, and recorded at Tākitimu Marae - the late Wi Huata ancestral home.