Creature Post 8 Pitchblack Partners Wyn Williams website animations
Pou Auaha / Creative DirectorLakshman Anandanayagam
Ringatoi Matua / Design DirectorMao Tao
Ngā Kaimahi / Team MemberKim Baldwinson
Kaitautoko / ContributorsJosh Moore, James Wendelborn, Wilson Downes, Katie Loverich
Wynn Williams is a law firm with a reputation of practical, direct advice that delivers results. Founded 163 years ago, their new identity needed to break the mould of the typical law firm approach.
Using the principle of “contemporary conservatism”, the agency's goal was to update the brand enough to open the doors to the next generation of clients without losing the strength of the safe and consistent brand that Wynn Williams’ clients and team already enjoyed.
We created the hero landing page animation and designed 12 boutique 3D animations to embody their many areas of expertise in a unique and clever way, allowing Wynn Williams to stand out from the crowd.
Simplicity and understated elegance were key components of the overall design approach that was applied to the creation of this suite of animated content.
They needed to look highly polished, yet technically needed to be kept to a minimal file size for ease of use on the website.
All the videos were designed carefully to loop seamlessly in ways that reflect the character of the field of service they represent without being too distracting when grouped together on the landing page.
A simple but premium design result.