BUCK 39 AJF Yoplait - "Really Real Fruit"

  • Pou Auaha / Creative Director
    Gareth O'Brien
  • Ringatoi Matua / Design Director
    Luke Saunders
  • Ngā Kaimahi / Team Members
    Erica Ford, Georgia Patching, Sharika Toth, Gabby Lovell, Sofia Costa, Elijah Akouri, Tim Krakowiak, Lara Lee, Liz Smith, Sam Scopelitti, Bernd Bousard, Bryce Pemberton, Glen Miralles, Manon Sailly, Scarlett Starling, Corin Sadlier, Aleksander Saharovsky, Henrique Barone, Manu Correa Soto, Michael Wilkinson, Nick Petley, Sam Van Ingen, Will Pietsch, Jeremy Hudson, Jess Oldy, Adam Francis, George Freckleton, Liesel Haug, Xavier Hogan, Bonnie Olson
  • Client

A series of unique spots were crafted to spotlight different products from the Yoplait range. Each featured a family of cute creatures built from real fruit in the respective product flavors.

The viewer's attention should be drawn first and foremost to the appetizing fruit. We filled out the animals using simple line work, keeping detail to a minimum so as not to distract from the main attraction.

Each creature was made from fruit that resembled its inherent anatomy, imbued with personalities inspired by their species.

For full control, we opted to build the fruit entirely in CG. This allowed us to pick and choose exactly which angle to present without worrying about lighting. It also meant we could manually beautify the fruit to look mouthwateringly delicious.