BUCK 31 Hulu Campaign
Creative DirectorsGareth O'Brien, Lucas Brooking
Design DirectorsSam Scopelitti, Steve Day
Team MembersLuisa Murray, Paul Winze, Leonard Shek, Janice Ahn, Trey Holt, Felipe Contreras, Gunnar Pettersson, Sol Lee, Lina Yu, Ana Gomez Bernaus, Bruna Imai, Yasmina Vicente, Jake Armstrong, Arthur Metcalf, Lumi Chang, Zach Eastburg, Min Kim, Erica Ford, Jordan Howes, Jess Fogarty, Glen Miralles, James Boorman, Bernd Bousard, Manon Sailly, Liz Smith, Derek Lau, João Lavieri, Lara Lee, Peter McDonald, Scarlett Starling, Samuel Van Ingen, Will Pietsch, Aleksander Saharovsky, Michael Wilkinson, Manu Correa Soto, Jimmy Manton, Lawrence Wong, Elijah Akouri, Luke Saunders, Hugo Jackson, Tim Krakowiak, Bryce Pemberton, Chuong Vu, Fiona Lu
We’ve spent the better part of a year developing a design system for our streaming pals at Hulu. Used for everything from spots to conferences to internal comms, this clean, modular system is designed to tell character driven stories that add a little spice to data visualizations.
Working across departments brings out the best in us. The 3D sets provide a space for the Hulu characters to play in. Interactions between the 2D and 3D elements are peppered throughout to help the characters feel integrated into the space.