BUCK 39 Hulu Campaign

  • Pou Auaha / Creative Directors
    Gareth O'Brien, Lucas Brooking
  • Ringatoi Matua / Design Directors
    Sam Scopelitti, Steve Day
  • Ngā Kaimahi / Team Members
    Luisa Murray, Paul Winze, Leonard Shek, Janice Ahn, Trey Holt, Felipe Contreras, Gunnar Pettersson, Sol Lee, Lina Yu, Ana Gomez Bernaus, Bruna Imai, Yasmina Vicente, Jake Armstrong, Arthur Metcalf, Lumi Chang, Zach Eastburg, Min Kim, Erica Ford, Jordan Howes, Jess Fogarty, Glen Miralles, James Boorman, Bernd Bousard, Manon Sailly, Liz Smith, Derek Lau, João Lavieri, Lara Lee, Peter McDonald, Scarlett Starling, Samuel Van Ingen, Will Pietsch, Aleksander Saharovsky, Michael Wilkinson, Manu Correa Soto, Jimmy Manton, Lawrence Wong, Elijah Akouri, Luke Saunders, Hugo Jackson, Tim Krakowiak, Bryce Pemberton, Chuong Vu, Fiona Lu
  • Client

We’ve spent the better part of a year developing a design system for our streaming pals at Hulu. Used for everything from spots to conferences to internal comms, this clean, modular system is designed to tell character driven stories that add a little spice to data visualizations.

Working across departments brings out the best in us. The 3D sets provide a space for the Hulu characters to play in. Interactions between the 2D and 3D elements are peppered throughout to help the characters feel integrated into the space.