BUCK 39 Bankwest
Pou Auaha / Creative DirectorGareth O'Brien
Ringatoi Matua / Design DirectorsElijah Akouri, Sam Scopelliti, Luke Saunders, Glen Miralles
ClientBankwest / Union/ VML / Y&R
A campaign of character driven spots for Bankwest where light hearted stories are used to promote Bankwest’s various products and services. The family of characters and sets are built in a modular way, enabling us to quickly customise and iterate on the ever growing library of assets.
The campaign extends well beyond the screen to billboards, buses, trams, and storefronts. We’ve even turned one character into a life-size cutout. Like in the films, the stills use these characters to tell a story that speaks to a Bankwest product or service. The library of assets is evolving and growing, over time.