Assembly 58 ASB 'Ambition'
Pou Auaha / Creative DirectorsAntonio Navas, Corey Chalmers, Guy Roberts, Thomas Marcusson
Ringatoi Matua / Design DirectorJonny Kofoed
Ngā Kaimahi / Team MembersAlex McLeod, Scotty Wilson, Rhys Dippie
Kaitautoko / ContributorsAmanda Chambers, Anna Kennedy, Teresa Davis, Michael Wood, Brad Bateman, Tessa Denize, Anna Curzon, Shane Evans, Ian Howarth, Jane Brice
ClientSaatchi & Saatchi
The judges were impressed with controlled and considered use of a visual effect to create an original look. The complex particle technique produced a unique digital analogue mix that was tactile and filmic but also abstract.
The reduction in detail but still having subtle character touches really made this piece of work stand out against the rest.