Assembly 34 ASB 'Ambition'
Creative DirectorsAntonio Navas, Corey Chalmers, Guy Roberts, Thomas Marcusson
Design DirectorJonny Kofoed
Team MembersAlex McLeod, Scotty Wilson, Rhys Dippie
ContributorsAmanda Chambers, Anna Kennedy, Teresa Davis, Michael Wood, Brad Bateman, Tessa Denize, Anna Curzon, Shane Evans, Ian Howarth, Jane Brice
ClientSaatchi & Saatchi
The judges were impressed with controlled and considered use of a visual effect to create an original look. The complex particle technique produced a unique digital analogue mix that was tactile and filmic but also abstract.
The reduction in detail but still having subtle character touches really made this piece of work stand out against the rest.