Moving Image

Flux Animation 16 Merry Cookiemas

Finalist
2023 Motion Design & Animation
Credits
  • Pou Auaha / Creative Directors
    Flux Animation Studio, Laban Dickinson, Joshua Forsman, Jeremy Ball, Conrad Crooks, Jonathan Paccou, Chaz Holland, Lucius Koh, Tim Liu, Layla Viscu, Harrison Wiltshire, Duncan Van Der Schyff, Lynn Choi, Shane Taylor, Jono Cardno, Publicis Worldwide, Ryan Petie, David Schaak, Ash Kennedy, Mike Redfern, Vicki Lee, Chris Moore, Jude Johannesen, Sarah-Jane Ewing, Maddison Laube, Crystal Davis
  • Kaitautoko / Contributor
    Liquid Studios
Description:

A classic story of the power of giving at Christmas. Who is the least thought of person at Christmas? The Easter Bunny. The story is simple, an A to B journey with a powerful crescendo. What we looked to introduce was a level of intimacy. Relatable moments of highs and lows. The animation needed nuanced contrast between the jovial Santa and melancholic Easter Bunny. Varied pacing in the edit and strategic framing supported the heightened emotions of the characters. The 3D from the characters and worlds were intentionally stylised, a fantastical lens to a Christmas story.