Description:

This campaign presented a unique opportunity for us to shape Australian Retirement Trust's image from scratch and firmly establish the brand as a new and innovative player in the industry. Breaking away from conventional retirement clichés, we embraced a completely fresh and youthful 3D approach. Our primary deliverable, an animated spot, seamlessly transitioned between miniature-inspired sets, creating a captivating story that was enjoyable, light-hearted, and highly memorable. The assets we developed for the spot not only served its purpose but also became invaluable additions to a comprehensive brand library. These assets made their way onto large format billboards across the country, capturing attention and generating brand recognition. Leveraging ART's brand palette of blue, white, and red, we crafted a cohesive design system that was both visually striking and consistent, ensuring a strong brand presence in every touchpoint.