Moving Image

Assembly 58 High Vis - Blind Low Vision

Finalist
2023 Motion Design & Animation
Credits
  • Pou Auaha / Creative Directors
    Corey Chalmers, Scott Maddox
  • Ringatoi Matua / Design Director
    Jonny Kofoed
  • Ngā Kaimahi / Team Member
    Jane Oak
  • Kaitautoko / Contributor
    Esther Watkins, Julie Spedding, Kent Briggs, Tess Saxby, Ryan Overeem, Esther Watkins, Kirsten Bray, Ben Hopkinson, Ella Soule, Megan Flynn, Andrea Long, Shane Taipari
  • Client
    Blind Low Vision NZ
Description:

A high-vis ad for low-vision people.

This piece was Inspired by screen magnifiers and the various accessibility challenges faced by people with vision impairment. The film is part of a campaign that deployed various media ranging from billboards, mobile, newspapers and even a full bus wrap. The animation brief was to create an eye-catching high-vis spot that works on any sized screen.