Moving Image
Assembly 3 Find The Point Of Change
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Pou Auaha / Creative Directors
Dan Wright, Thomas Darlow -
Pou Rautaki / Strategic Lead
Dan Wright
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Ringatoi Matua / Design Director
Jonny Kofoed -
Kaituhi Matua / Copywriter Lead
Erin Mattingly
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Ngā Kaimahi / Team Members
Gary Sullivan, Elliot Stronge, Matthew Wilson, Jane Oak -
Kaitautoko / Contributors
Harry Skelton, Ahmad Salim -
Client
Deloitte Digital
Description:
The world spends 2.3 Trillion dollars on digital transformation every year. Research shows 70% of it doesn’t really change anything. That’s almost 1.7 trillion yearly. Deloitte’s aim was to stage an intervention by shining a light on the scale of that waste. Showing how much could be achieved with that sum and encouraging organisations to set a clear strategy for their transformation and ‘Find the point of change’, rather than buying tech for tech’s sake which is the root cause of the problem.