Assembly 58 The Monkeys Aotearoa Benee - Bagels
Pou Auaha / Creative DirectorThe Monkeys Aotearoa
Ringatoi Matua / Design DirectorMatt von Trott
Ngā Kaimahi / Team MemberJane Oak, Josh Fourt-Wells, Frankie Principe, Elliot Stronge
Kaitautoko / ContributorsDamon Stapleton, Rosie Grayson, Ruth Coulson, James Conner, Christie Cooper, Liz Richards, Nick Dellabarca, AUT academic partners
ClientASB / Youthline
Each scene felt like a gentle massage for the eyes and ears. The idea of creating a music video to reduce anxiety felt fresh and relevant and the execution created a beautifully trippy, stylised world to enjoy.
BAGELS. Created by BENEE. Backed by science. A new song designed to help when you’re feeling anxious. BENEE has collaborated with New Zealand mental health charity Youthline and leading neuroscientists on a new single, scientifically designed to help reduce anxious feelings.
We created the music video with the same scientific input to help drive the visuals. Using principles from (EMDR Eye Movement Desensitization and Reprocessing) - horizontal eye movement is one of the key techniques and is purposefully present in every scene.