BUCK 39 The Innovator
Pou Auaha / Creative DirectorGareth O'Brien
Ringatoi Matua / Design DirectorLucas Brooking
ClientThe Woolmark Company
A beautiful realised entry. The perfect amount of restraint in the animation combined with clever character design and exquisite lighting and rendering sets the piece apart as the clear gold winner in this category.
A benchmark for design and animation - the Innovator is the job everyone wishes they had done. There is no denying it is the worthy recipient of the purple this year.