Blur the Lines 5 Perceptual Engineering Comvita Wellness Lab: Experience introduction
Creative DirectorsDanielle Barclay, Jon Baxter
Design DirectorPeter Hobbs
Team MembersLani Rain, Craig McKay
Comvita wanted to create an environment that brought people closer to nature and told their unique story in a way that had never been done before.
We designed a 180 degree theatre to host a 30 minute sensploration honey tasting experience featuring custom designed moving image and audio.
The experience begins in a pristine white room with 8 luxury chairs to entice you to sit down. Our host, a beekeeper, introduces herself and Comvita’s founder Alan to continue to narrate the story.
The lights go down and the show begins with a life size projection of Alan in a beekeeping suit appearing to walk into the room. He begins to share his love of bees and passion for nature’s healing power.
The large scale screen transforms to reveal a satellite view of New Zealand and the camera flies into one of Comvita’s regenerated Manuka forests and a group of beehives, viewed at bee scale.
Here we take in the view of Mt Ruapehu before entering a beehive to get to know the bees and appreciate the important role they play in our ecosystem.
The camera was set up inside a 3D scene to swoop over Mt Taranaki and towards Mt Ruapehu during sunrise, landing on a ridge before entering a beehive.
The accompanying soundscape was composed only from recordings of bees in nature and envelopes the senses in an orchestral way. The music takes the audience on a journey through the scene and connects strongly to the sounds of nature and bees.