Assembly 58 Tom Petty 'Wildflowers'

  • Pou Auaha / Creative Directors
    Alan Bibby, Jonny Kofoed
  • Ringatoi Matua / Design Directors
    Alan Bibby, Jonny Kofoed
  • Ngā Kaimahi / Team Members
    Mike Davison, Frankie Principe, Gary Sullivan, Craig Speakman, Bruno Rojas, Matt Barnes, Tim Mauger, Marty Ward, Pete Ritchie
  • Kaitautoko / Contributors
    Adria Petty, Lydia Sarno
  • Client
    Petty Legacy LLC
Judge's comments:

A beautiful tribute to Tom Petty told through his intimate collection of super 16 footage. The subtle design embellishments tracked into shots are well considered and really add to the feeling of nostalgia and memory.


This year, for the reissue of Tom Petty’s classic album ‘Wildflowers’, Warner Brothers and the Petty estate commissioned us to make a video for the title track - ‘Wildflowers’.

‘Wildflowers’ has never had an official video. Tom’s family gave us access to never-before-seen archival footage of Tom in 1994 as the album was being recorded, which we took and crafted into an intimate elegy to one of the greats.

Working closely with his family, we built a world for Wildflowers that feels intrinsically Tom Petty, and does justice to the song and his legacy.