Moving Image

Assembly 58 George Harrison "Isn't it a Pity"

2022 Long Form
Credits
  • Ringatoi Matua / Design Directors
    Jonny Kofoed, Alan Bibby
  • Ngā Kaimahi / Team Members
    Gary Sullivan, Frankie Principe, Craig Speakman, Geoff Kirk-Smith, Matt Wilson, Elliot Stronge, Cushla Dillon, Clare Bone
  • Kaitautoko / Contributors
    Dhani Harrison, David Zonshine, Kelly Mahan, Bruce Resnikoff, Jane Gowen
  • Client
    UMe
Judge's comments:

A beautiful collection of narrative vignettes that tells the story of an iconic George Harrison track. The textured mix of 3D and 2D animation is woven together with such a high level of craft - creating an amazing music video experience.

Description:

One of George's most beautiful and timeless songs, ‘Isn't it a Pity’ never had a video on its release, so 50 years later, we wanted to pair the song with a film that nodded to the era while simultaneously pulling it into the 21st Century
The tone of the film reflects the touching sentiment of the song coupled with George's own sense of the absurd and his spirituality.